It is my melancholy duty to inform everyone that after 19 years, I’ve had to make the decision to close Dick Smith Foods.
It’s really sad – the reasons are covered in the attached letter (see link below), which I sent yesterday to our three major retail supporters, Coles, Woolworths and Metcash (IGA). I thank everyone for the incredible support over the years.
If you look at the graph shown on page 2 of the letter, you’ll see that our sales had continued drop until about 2010 and at that stage, I was considering closing the business down. If you remember, I made announcements at the time. However, everyone came out with incredible support and I put in a lot of extra time in trying to revitalise the brand. As you can see, we had a small blip in sales, but then once we stopped selling our products at cost or less than cost, the sales started dropping again.
It’s amazing that foreign-owned Aldi is now our most trusted brand, whereas Coles, Woolworths and Metcash (IGA) have done everything they can to try and keep our products on the shelves, are not as respected.
Thanks again to everyone for the wonderful support. Our suppliers are going to keep our products on the shelves as long as they can, so please look for them and try to support them. In some cases, they may have to import from overseas to compete with Aldi, but that’s the marketplace these days!
I am really concerned about the future for our children and grandchildren.