Aldi now our most trusted brand

I have asked the owners of Aldi to come to Australia and tell us what their plans are.
Read the attached letter here.

Also, please watch this video by Chris Kohler about Aldi being the most profitable supermarket in Australia:

I have a major press conference with an important announcement about Dick Smith Foods tomorrow, 26 July 2018 at 11am in the Adelaide Room, 4th floor, Sofitel Wentworth 61-101 Phillip St, Sydney 2000 – All welcome!


  1. You have run the business for 19 years and that is something in this dynamic world. Who knows maybe another business. You have done a good job for 19 years and maybe is time for some bigger things.

  2. There is only one place to lay blame and it is at our own government… they are greedy conniving idiots selling off Australia to best suit their own needs…

  3. We are missing the big elephant in the room here. Aldi made food cheaper for everyone and all Australians benefit from this.
    Before Aldi the Australian supermarket chains had monopoly conditions on an island. We where all paying for this. Aldi did not even try to introduce the waste full one-way plastic bags. Years later, the other supermarket chains market this as their own green ideas.
    As young family father, I see cost of living rising exponentially. Food and house prices need to come down. Homes in the US are build with the same materials as in Australia. Why do we pay double per square meter? Is this another area where we need an Aldi?

    1. The wages are too high and regulations are over the top. About the wages they are 3 times, roughly, that of the states. We’ve out priced ourselves out of every market. Any wonder the Aldi gets the customers.

  4. Please maintain the rage, Dick. Brilliant letter & the contents spewing forth are the personification of greed & a stain on the accidentally inherited owners integrity & values. We’re up to 40% Aldi shopping but I commit my family to a rearrangement – it can be done at no extra total cost. And in this age of “individualism” we should all read the label carefully as to country of origin & make a judgement. Australia is heading toward being one big offshore owned & dependant corporate subsidiary.

  5. A message for Chris Kohler. Aldi is not the little guy it likes to project itself as, it is a bigger German company than Coles & Woolworths combined.

  6. I am sick and tired of seeing what is happening in our beautiful Country. I for one will never be setting foot in to an Aldi Store. I support Woolworths and Coles. I support our local a Butcher. I am a strong supporter all small local business. They are the backbone of this Country. I refuse to buy online. I am afraid I like many others are a voice in the wilderness. I am so sad to see you are closing down Dick Smith Foods. There are many people in this Country who are ignorant as to what is really going on here. And there are many more who really don’t care. I don’t know the answer all I know is that it is a very sad state of affairs. I have had many an argument about this very thing.

  7. congratulations to Dick Smith a fair dinkum Aussie for his stand on Aussie values and traditions which are sadly dissapearing day by day as i am in my late 80,s i have seen the best side of this great country and it hurts to see it deteriorating into a third world where both parties are on the same course to kill off our freedoms with no regard to the will of its peoples.

  8. Absolutely agree with you that population is out of control. The pollies have no idea. We have a crisis in the bush(drought) and still people pour in. Also, from what Is obvious to many of us older ones, there is a prodigious increase in births. Looks like a disaster in the making.

  9. I`ve been a customer for a number of years in Brisbane bay side. They are really the fresh food people.

  10. If people were to read the ingredients list on most of Adli’s products and understood them as I do they may think Aldi is not so good.
    Their products have a huge list of preservatives and additives and are mostly from foreign countries rather than being Australian products.

  11. Re ALDI. I contacted them a couple years ago re servicing regional areas (Emerald) not really outback -and they said it was impossible. Yet again the Bush loses out!!!!

  12. Wow! thanks for sharing this information. I have noticed aldi was giving coles and woolworths a real run for their money but i had no idea of the real consequences of this.

  13. No longer shop at Aldi. Ended up being more expensive. To go to butcher, fruit shop, Woolworth then Aldi. Kept blowing my budget.
    And no longer keen to buy fruit from them they dont taste right. Bananas never ripen.
    Meat we have bought we found a piece of metal in it. Yah they gave our money back but claimed they couldn’t find where it came from which is disturbing

  14. I have a sense that the sense of impotence which most citizens have in the face of the overwhelming power of great forces of big business and complaisant government and an understandable inertia ( we all want to live lives dealing with our immediate troubles), is somehow changing. We can see constant growth is leading us to the ruination of this blue planet. I support all attempts to reconfigure the way in which we conduct ourselves – for the sake of all organic life. So, Dick, full marks for your courage and commitment.

  15. I bought a bird feeder. I hung it
    on my back porch and filled it
    with seed. What a beauty of
    a bird feeder it was, as I filled it
    lovingly with seed.
    Within a week we had hundreds of birds
    taking advantage of the
    continuous flow of free and
    easily accessible food.

    But then the birds started
    building nests in the boards
    of the patio, above the table,
    and next to the barbecue.

    Then came the crap. It was
    everywhere: on the patio tile,
    the chairs, the table …

    Then some of the birds
    turned mean. They would
    dive bomb me and try to
    peck me even though I had
    fed them out of my own

    And others birds were
    boisterous and loud. They
    sat on the feeder and
    squawked and screamed at
    all hours of the day and night
    and demanded that I fill it
    when it got low on food.

    After a while, I couldn’t even
    sit on my own back porch
    anymore. So I took down the
    bird feeder and in three days
    the birds were gone. I cleaned
    up their mess and took down
    the many nests they had built
    all over the patio.

    Soon, the back yard was like
    it used to be ….. quiet, serene….
    and no one demanding their
    rights to a free meal.

    Now let’s see……
    Our government gives out
    free food, subsidized housing,
    free medical care and free
    education, and allows anyone
    born here to be an automatic

    Then the illegals came by the
    tens of thousands. Suddenly
    our taxes went up to pay for
    free services; small apartments
    are housing 5 families; you
    have to wait 6 hours to be seen
    by an emergency room doctor;
    Your child’s second grade class is
    behind other schools because
    over half the class doesn’t speak

    Corn Flakes now come in a
    bilingual box; I have to
    ‘press one ‘ to hear my bank
    talk to me in English, and
    people waving flags other
    than ”ours” are
    squawking and screaming
    in the streets, demanding
    more rights and free liberties.

    Just my opinion, but maybe
    it’s time for the government
    to take down the bird feeder.
    If you agree, pass it on; if not,
    just continue cleaning up the crap!!

  16. regardless of the name of the the supermarket the key is –needs to be Australian produce to support our farmers and fresh foods and one should not loose sight of that.

  17. They certainly dont *waste* any money on customer service. Its easy to be profitable if you dont give a damn.
    Which is why i dont shop there.
    On every product is the policy that if you dont like it or it breaks dont take it back to the store complain to their supplier.

  18. Ive always thought Aldi would succed, They dont try to trick you & without them we would be totally be ripped off by Woolworths & Coles>

  19. I started using Aldi when it first opened in Victoria Pt 4163. I found it to be great value from the beginning. My wife refused to use them because they didn’t carry a large a range of products as the others. The only fault I could say is that some products they clearly direct their manufacturer to cut costs and reduce value. All up a pretty good simplified model for a supermarket.

  20. A very sad state of affairs. I shop at Foodlands in Norwood, SA and my local
    Fruit and veg store in Erindale. I like Foodland because it is South Australian.
    I have had a look at Aldi and I thing that it is soddy and awful, but I suppose that suppression of wages and a lack of full time work forces people to go for the cheapest..
    Unfortunately, the government of this country is selling us out in every way that it can.
    The big internationals destroy lives and jobs and destroy community spirit.
    However, the government has encouraged the development of this system.

  21. We shop at Aldi first then go to Coles, IGA or Woolies. Big savings but still like Dick Smith tomatoe sauce and jams

  22. Dear, Mr Smith,

    I think you and your team would be a serious chance to hold the balance of power in government.

    Please have a go…. you’d have my vote and 100% of everyone I talk too.

  23. Dick,
    With many of Aldi’s products locally sourced, I’m happy to support them. I understand their business model and consider it sound. The vertical integration of their internally controlled supply chain and limited inventory is a key element in their success. Whether Aldi charges local suppliers slotting fees is something of an unknown. I know Coles & Woollies have done this. In summary, I believe that Coles and Woollies have been outsmarted. If Coles and Woollies are nervous with Aldi’s limited success, they’ll be petrified when Lidl announces its entry intention to enter the Australian grocery market.

  24. Isn’t that great they drive their staff into the ground for little recompense and sell anything as long as its cheap and profitable.

  25. Aaaaand a significant proportion of their product is not sourced in Australia.

  26. Aldi is the most profitable supermarket in Australia because it shifts its profits offshore to avoid paying tax on its profits. If you become an Aldi supporter then that’s the last Dick Smith product I ever buy – please don’t cooperate with multinational tax avoidance in Australia

  27. If Aldi’s is a proven model, why can’t Australians set up a similar business to Aldi in Australia? Even Coles or WW could surely do a new startup based on a limited selection of quality, local products?

  28. Dick’s ‘Open Letter’ contains some factual errors.
    Far from employing fewer Australian staff, quite the opposite is true.
    Self check-outs for an example. Why does Dick not mention these job-destroying methods by Woolworth and Coles and not used by Aldy? A glaring omission!
    Favouring the consumer before the shareholders by offering cheaper priced goods at Aldi’s is a bad thing?
    Dick, people are voting with their wallets in case you haven’t noticed.
    Lack of space prevents me from pointing out more flaws in Dick’s missive.
    While normally a fan of Dick Smith, I am very disappointed at superficiality of the ‘Open Letter.

  29. Hi Dick, well written and it’s time to wake people up on the benefits of companies that provide entry level jobs and lots of them to Australians versus the Aldi model. We all know what the demise of the auto industry in this country has done, free trade agreements with Thailand but rules that prohibited the export of Australian vehicles to Thailand with huge tariffs based on vehicle size, engine size etc. What a great non reciprical deal and where do the the biggest volume cars come from, Thaialnd. I applaud you telling it as it is, you just need to get the man from Goldman Sachs (mr big Australia Malcolm Turnbull) to get on board. I will never understand why both sides of politics won’t pull back on immigration, we know it’s what the majority want. What about a plebiscite on that rather than same sex marriage, there could hve been plenty of questions but it’s clear they don’t want a mandate on what the public want. We live in an economy fueled by immigration to drive growth, it can’t go on forever,

  30. The problem is we have been ripped off for years by Coles and Woolworths due to lack of competition. Therefore I do not feel any allegiance to either of them and will continue to shop at Aldi.

  31. I’m one of the silent majority of Aussies backing dick and admirering the guts of the man. A visionary with all of Australia his passion good on you dick Smith, a real man and a real Australian 😃

  32. We need an Aldi corporate inspired bank too, The big 4 banks and the big 2 supermarkets have held their customers and suppliers in contempt for far too long. Aldi have proven that it is possible to offer quality merchandise at reasonable prices and still make a profit.

  33. Love Dick Smith foods

  34. Insanity. Who voted for this? Who asked us? Why should Australia become identical to those overcrowded countries all the refugees are trying to escape from to come to Australia? We are rapidly heading towards third world status. Hi Rise is un Australian.
    It’s my right to have my own piece of dirt that is inalienably mine. A house and land. Owning a unit in the sky is not really owning anything. Who wants to sit in their unit lounge room and watch the birds fly by? Not to mention the insanity of Bodies Corporate and Strata. There seems to be some sort of embarrassment that Australia is not like New York , London or Hong Kong. I like Australia as it is/was, casual, stress free, uncrowded, our cities were unique in that they were more like large country towns. A slower pace. Yet our education and businesses were world class. Our unique Aussie talents had room to blossom unstressed by overcrowding. God knows why we are emulating other over crowded countries. They would gladly be like us. We can see the disadvantage of other countries, yet we rush to copy them. Overcrowding will definitely create massive social disadvantage. Units do not retain their value. Unlike a house and land. After twenty years a block of units will become rundown, because of the massive upkeep costs. For example after twenty years the lifts will need an incredibly expensive upgrade if not total replacement not to mention ventilation plant, fire control systems. High rise units by their very nature are destined to become slums in less than one generation.. Thank God I am fortunate to have my bush retreat.

  35. I have tried Aldi for about 6 months but gave up due to the check out process. I find Woolworths to be superior in many ways including FAST , POLITE check out.

  36. Please ask “Mr” Aldi why I have to buy 3 zucchini on a polystyrene tray and covered with gladwrap when all I need is one? Likewise many things packaged unnecessarily. Re population: most business people are to blame – all they ever think about is dollars, dollars, dollars – it doesn’t seem to matter whether ANYONE will be here in 30 years! Dick, you are the amazing exception! Thank you.

  37. Dick Smith for P.M. ( instead of Dick Head. )

  38. The Clever Country??? This is going to end in tears. It was bad enough when farmers were being screwed by 2 Australian companies, now they are also being screwed by a foreign company which is acting in the interest of their shareholders, who are not Australian. Why do we spend $B on defense if we are going to allow foreign companies to take over anyway? If we do get into a war we will end up going hungry because we won’t be able to import food.

    1. It’s called competition
      Woolies and Coles have taken over. Insurance…fuel..just to name 2
      We need competition in Australia or we will be paying a whole lot more

  39. So aldi are in a position to “Start” a price war and “Win “That same price war……….No wonder Wesfarmers is breaking coles away flybuys and selling off the coles supermarkets.

  40. My god whats happening. I love dick smith product even his electrical shop.i wish to see that back.whats happening.all these supermarkets are screwing everything.aldis are ok.dont have the products like woolworths. Thay dont have regular things one offs.dick for god sake please do something.why the hell has this happend love joanne

  41. Most profitable because they don’t pay there workers overtime, use “averaging hours”, commit wage theft, use labour hire, and pressure transport companies.

  42. I personally think all Dick Smith foods should be supplied through Aldi the German company however as we know, Aldi itself is not an Australian company but they are very competitive and outclass the competition on price, will Aldi support distributors like Dick Smith foods which are 100% Australian and refuse to pay the halal Muslim tax? I’m sure they will I have great faith in Aldi because I also believe strongly in German companies, after all everything made in Germany abides by extreme quality control which is what us as Australians are looking for.. Go for it Dick, we want your products in Aldi because we believe in Australia and Germany.. the last 2 great countries on the planet.

  43. I wonder have you thought about trying to get Tony Abbott over to your side and then form an alliance with Cory Bernardi, Pauline Hanson, and any other politician who isnt lying traitorous filth and really become a real proposition to liberal and labor as an alternate government there would be annincredible ground swell of patriots to support such a move. Nothing would give me more pleasure than to wipe that smug arrogant smiles off shorten and turnbulls faces and when i power tear up any agreements we have with the U N and get out of the U N asap

  44. Hi Dick
    When will our government take notice of our population growth,people are sick and tired of our growth, can’t they see what is happening. SHUT THE BOARDERS.

  45. Viewed the Video,good on Aldi however do any of Aldi profits remain in Australia,Do they contribute in paying Australian Taxes.Do they employ less or more Australians than the other Supermarkets.Will they employ less in the future by installing self serve checkouts.

  46. I am a regular shopper at Aldi and agree fully with the comments made.

  47. Keep on their tails Dick! Aussies don’t need any more ripoffs.

  48. I blame Australians buy from an Australian Company . Woolworths and Coles both hold unamed brands that are as cheap as Aldi do yourself a favour help our Australian companies buy from them they pay taxes ,the profits stay inside Australia I live by the motto that I only buy Australian made companies that are Australian

  49. Hi Dick,
    I appreciate the issues raised in your Aldi letter but I don’t get it.
    Surely they are just being good capitalists by following our laws?

    I agree that the issues you raise need to be addressed but isn’t the correct approach through public policy or law. Perhaps a national Jobs Guarantee or Universal Basic Income might be possible solutions.

    Simply asking them over with the implication that they should stop seems wrong headed.

    Leigh Martin

  50. Please Mr Smith majority of concerned and struggling Australians need you in our unconventional PCBS politics before it’s too late?. (If you can’t beat them, join them) you have millions of Aussie supporters!. Please!🙏for us and future Australian generations!.👍🇦🇺

Leave a Reply

Your email address will not be published. Required fields are marked *